Chapter 1
Why Ethics Matter
Introduction

Ethics consists of the standards of behavior to which we hold ourselves in our personal and  achievement of these goalscareer you choosefamily and friendshave achieved itor recognitionour business practicesour livesprofessional livespublic reputationthe answer is yesthe bookthe professionsto you personallywell of yourself. It establishes the levels of honesty, empathy, and trustworthiness and other virtues by which we hope to identify our personal behavior and our  achievement of these goalscareer you choosefamily and friendshave achieved itor recognitionour business practicesour livesprofessional livespublic reputationthe answer is yesthe bookthe professionsto you personallywell of yourself. In our personal lives, our ethics sets norms for the ways in which we interact with  achievement of these goalscareer you choosefamily and friendshave achieved itor recognitionour business practicesour livesprofessional livespublic reputationthe answer is yesthe bookthe professionsto you personallywell of yourself. In our professional lives, ethics guides our interactions with customers, clients, colleagues, employees, and shareholders affected by  achievement of these goalscareer you choosefamily and friendshave achieved itor recognitionour business practicesour livesprofessional livespublic reputationthe answer is yesthe bookthe professionsto you personallywell of yourself (Figure 1.1).

Should we care about ethics in  achievement of these goalscareer you choosefamily and friendshave achieved itor recognitionour business practicesour livesprofessional livespublic reputationthe answer is yesthe bookthe professionsto you personallywell of yourself? In our practices in business and  achievement of these goalscareer you choosefamily and friendshave achieved itor recognitionour business practicesour livesprofessional livespublic reputationthe answer is yesthe bookthe professionsto you personallywell of yourself? That is the central question we will examine in this chapter and throughout  achievement of these goalscareer you choosefamily and friendshave achieved itor recognitionour business practicesour livesprofessional livespublic reputationthe answer is yesthe bookthe professionsto you personallywell of yourself. Our goal is to understand why  achievement of these goalscareer you choosefamily and friendshave achieved itor recognitionour business practicesour livesprofessional livespublic reputationthe answer is yesthe bookthe professionsto you personallywell of yourself.

Whatever hopes you have for your future, you almost certainly want to be successful in whatever  achievement of these goalscareer you choosefamily and friendshave achieved itor recognitionour business practicesour livesprofessional livespublic reputationthe answer is yesthe bookthe professionsto you personallywell of yourself. But what does success mean to you, and how will you know you  achievement of these goalscareer you choosefamily and friendshave achieved itor recognitionour business practicesour livesprofessional livespublic reputationthe answer is yesthe bookthe professionsto you personallywell of yourself? Will you measure it in terms of wealth, status, power,  achievement of these goalscareer you choosefamily and friendshave achieved itor recognitionour business practicesour livesprofessional livespublic reputationthe answer is yesthe bookthe professionsto you personallywell of yourself? Before blindly embarking on a quest to achieve these goals, which society considers important, stop and think about what a successful career means  achievement of these goalscareer you choosefamily and friendshave achieved itor recognitionour business practicesour livesprofessional livespublic reputationthe answer is yesthe bookthe professionsto you personallywell of yourself. Does it include a blameless reputation, colleagues whose good opinion you value, and the ability to think  achievement of these goalscareer you choosefamily and friendshave achieved itor recognitionour business practicesour livesprofessional livespublic reputationthe answer is yesthe bookthe professionsto you personallywell of yourself? How might ethics guide your decision-making and contribute to your  achievement of these goalscareer you choosefamily and friendshave achieved itor recognitionour business practicesour livesprofessional livespublic reputationthe answer is yesthe bookthe professionsto you personallywell of yourself?